Dec 08
Foiled Cupcakes has found a loyal following for its gourmet treats, all without a storefront or traditional marketing.
Instead, owner Mari Luangrath built her growing customer base almost entirely with social media, engaging 18 to 40-year-old women on some of their favorite topics: designer accessories and chocolate.
What do we have in common? We all like shoes and handbags,” said Luangrath, 32, who founded the Chicago-based cupcake delivery business in 2009. Last year Foiled Cupcakes reached $350,000 in sales. “We started a Twitter search for people who were tweeting about shoes in Chicago,” she said. “And we starting replying to them.”
Before long, the fledgling company established one-on-one dialogues with a host of potential customers. Some of the adherents followed up with inquires wondering about Foiled Cupcakes, whose treats are available in 18 varieties, including Citrus Charm, Pumpkin Patch, Minted and Southern Belle.
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Tags: Cupcakes, Cupcakes Softsell
Nov 27
The gist: Social media can save you money, time and frustration during this year’s holiday shopping.
Social media strives for total integration into every facet of modern life, including how you do your holiday shopping. While slightly terrifying to consider the potential implications of such a goal, let’s not get caught up in Big Brother paranoia. No matter what Uncle Scrooge says, social media is an industry of convenience and connectivity, and its reach has extended into the realm of retail. Here are a few strategies for making your holiday shopping a little easier, a little cheaper and a little less like purgatory.
1. Deliver Amazon gift cards on your friend’s Facebook wall
First off, let’s get one thing straight: Internet gift exchanges are no substitute for the tear and crinkle of wrapping paper or the warm hug swapping of face-to-face, sweater-to-sweater holiday gatherings.
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Tags: Holiday Shopping, Shopping, Social Media
Nov 26
The Government has been urged to extend the current stamp duty holiday for first time buyers beyond its current end date of March next year.
The call has come from the Building Societies Association (BSA) ahead of the Chancellor’s Autumn Statement to be delivered next week.
While welcoming the Government’s new build indemnity scheme, announced earlier this week, the association has told George Osborne not to forget the thousands of other aspiring homeowners who will not benefit from the scheme.
At present, first time buyers purchasing properties up to the value of £250,000 are exempt from having to pay stamp duty.
However, as the 24 March 2012 end date for the initiative approaches, the BSA warned the reinstatement of the tax would ‘provide an additional disincentive to aspiring home owners and an unnecessary brake on an already troubled market’.
Help has also been urged for those having difficulty paying their mortgage by making a ‘simple change’ to the current ‘Support for Mortgage Interest’ scheme.
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Tags: Duty Holiday, Holiday, Stamp Duty, Stamp Duty Holiday
Nov 20
Today we have a printable Coupon Alert! On Coupons.com you can find the ACE Hardware printable coupon for 50% off! The coupon is valid through Nov. 26th 2011 and states that one regular priced item has to be $30 or less. Not bad if you’re looking for a stocking stuffer!
Wal-Mart Online Specials for this week, now with free shipping to your home are:
- TomTom EASE 3.5” GPS, 320 x 240 pixels, announces street names and offers the “Help Me!” emergency menu for $55.00
- Little Tikes Cupcake Kitchen & Chef Accessories (Backyard B.B.Q.
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Tags: Nov, Nov 20th
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