According to a survey conducted by PrincewaterhouseCoopers (PwC), around 69 percent of the surveyed people use internet to buy financial products. It has been predicted that by 2015 digital banking channel will overtake the conventional branch banking.
The bank branches have witnessed a fall in footfall in last few years because of the introduction of digital banking. Facilities like internet banking and mobile banking have found mass usage among the bank customers.
The banking system in the country has galloped a long way in last few years in terms of technology. Technology has found unprecedented utilization in the banking space and as a result of it a lot of new prospects have come up in the space.
It was also found in the survey that banks have been slow to respond to the demands of the customers of digital banking. Hence, the banks still have a long way to go in the direction.
Tags: Banking, Digital Banking
Prominent Silicon Valley venture capital firm Sequoia Capital is wading into the near $50-billion employee rewards market with its $24.5 million Series C round of financing of online San Francisco-based company Achievers.
Recent Comments